Is Google’s Reign Over? Perplexity AI Challenges Search Supremacy in 2025
Posted in Marketing7 mn readIn 2025, it is no longer far-fetched to ask: is Google’s dominance over search waning? The rise of AI-powered answer engines and “hybrid search” models—most notably Perplexity AI—is testing the bedrock of Google’s near-total control over how people find information on the internet. In this article, we examine the evolving landscape, dissect Perplexity’s strategy and […]