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NFTs were once promoted as a technology that would completely remake the music industry. By 2026, the reality is more measured. Non-fungible tokens have not replaced streaming platforms, record labels, collecting societies, or ordinary digital distribution. However, the underlying technology still offers useful tools for digital collectibles, fan memberships, ticketing experiments, provenance, licensing, and direct-to-fan […]

In an era defined by the rapid convergence of technology and creativity, the art world is experiencing a seismic shift. This transformation is driven by the advent of Non-Fungible Tokens (NFTs), a digital innovation that is redefining the boundaries and possibilities of art. As we witness this fusion of the digital and the traditional, it’s […]

In the ever-evolving landscape of digital commerce, Non-Fungible Token (NFT) stores have become pivotal players, reshaping the future of online retail. As these stores navigate through the complexities of the digital realm, the importance of data-driven marketing has risen to the forefront. Two instrumental tools, Google Analytics and Facebook Pixel, emerge not just as analytics […]