The WebCrawler is among the best-kept secrets of search engine marketers. Although Google is still the undisputed king of search engines, yet there are other search dominions playing key roles in the online world. One of them is the metasearch engine called the WebCrawler. This is a highly effective online search tool because of the fact that it provides 100s of highly relevant responses. This engine combines top results from both Google and Yahoo searches. A search here can effectively help one to find out exactly what he/she is looking for. Using this search engine significantly improves the depth of the topic you are researching. It opens a completely new world of a thorough understanding of any topic, including that how to write press releases.
Ensure WebCrawler search
When you are selecting a writing service, ensure that the company always conducts WebCrawler research. This would confirm that you have the complete picture of the scenario. Also, the company must research the niche on the search engine. There can be valuable tips that are highly effective for developing top-quality PRs. Talking about search engines, you must ensure that the writing service puts up your content on all major engines. Yes, Google leads significantly. But, other engines also have millions of visitors worldwide. It would be unwise not to tap that market.
Developing unique, optimized content
Irrespective of the search engines to which you submit your releases, you have to develop optimized content. Now, optimization rules for Google are slightly different from that of Yahoo. In fact, all engines may have their unique optimization guidelines. So, you have to ensure that the writing service is developing effective releases separately for different search engines. This is a highly neglected aspect, and it requires proper attention. Find a suitable writing agency for developing top-quality content for all leading engines.
Highest content quality
Irrespective of the search engine where you are submitting your content, the emphasis must be on developing exceptional quality content. You need to verify all the essential aspects of write-up quality. First, look at the press release directory references at WebCrawler. See the writing guidelines specifically. These are crucial in understanding what the sites want. Also, maintain RSS feeds from the top directories. Keep a constant lookout on the featured releases. Reading through these would offer a clear idea on how to develop quality releases. Check the samples from different services.
While evaluating the writing samples from a list of preferred services, there is an important aspect to check. Check whether the release is able to present the news from the perspective of an interviewer. The content must preferably consist of a few quotes from a company representative. This gives authenticity to the content. Also, the release must reflect a major development in the company. In short, it should be newsworthy. The content should also consist of a subtle sense of call-to-action for the reader. However, the use of direct promotional text like ‘visit xyz site for more information may not be a good idea. In fact, many directories may even cancel the release to be too partial. News must maintain subtle impartiality.