The Mechanical Bride by Marshall McLuhan: Meaning, Media Criticism, and the Motorcar
Marshall McLuhan’s The Mechanical Bride: Folklore of Industrial Man, published in 1951, is an early work of media criticism that examines advertisements, newspaper material, popular entertainment, and mass-produced imagery as evidence about modern culture. McLuhan does not treat advertising as a collection of harmless sales messages. He reads it as a form of cultural folklore […]