CULT Development with Yulia Ublinskykh

Professional communities can be valuable for independent experts because the hardest part of building a personal business is often not learning one more technical skill. It is developing the full set of commercial habits around positioning, content, pricing, networking, finance, client acquisition, and consistent execution. The original version of this article introduced Yulia Ublinskykh as […]

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Empowering NFT Store Growth: A Comprehensive Guide with Google Analytics and Facebook Pixel

In the ever-evolving landscape of digital commerce, Non-Fungible Token (NFT) stores have become pivotal players, reshaping the future of online retail. As these stores navigate through the complexities of the digital realm, the importance of data-driven marketing has risen to the forefront. Two instrumental tools, Google Analytics and Facebook Pixel, emerge not just as analytics […]

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Getting Started With LinkedIn Advertising – Profiles, Ad Strategy, Targeting, and Budget Basics

LinkedIn advertising is designed around professional identity. Unlike broad social platforms that primarily target interests or entertainment behavior, LinkedIn Campaign Manager can target audiences using professional attributes such as job function, seniority, company, industry, skills, education, location, and other business-related characteristics. That makes it particularly useful for B2B lead generation, recruiting, professional services, events, account-based […]

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Social Media Marketing Strategies

Social media marketing is no longer just about posting frequently and hoping people notice. In 2026, brands compete across crowded feeds, recommendation algorithms, social search, short-form video, creator partnerships, direct messages, communities, paid media, and increasingly AI-assisted content production. A successful strategy needs to connect all of those activities to a clear business objective. The […]

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Happiness in the Age of Technology – Connection, Attention, Social Media, and Well-Being

Technology can make life easier, safer, more connected, and more interesting. It can also fragment attention, interfere with sleep, intensify social comparison, and make work feel impossible to leave behind. That is why the relationship between technology and happiness cannot be reduced to “screens are bad” or “technology makes us happier.” The effect depends on […]

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