Social Media Marketing Strategies

3 mn read

Social media is a powerful technology in the last decade. What started as a way for individuals to entertain themselves and stay connected has now become a place where brands can reach out to an audience and connect with them. It’s an easy way to provide information about the company, build relationships that have a direct impact on sales and grow brand awareness. Social media has a constant presence in our lives and as social media continues to evolve, brands also need to evolve with the market. The world of social media changes so quickly a firm needs specific job positions to keep up. There are many positions in a social media marketing firm in Toronto and below I’ve outlined the main professions one can have.

Social Media Strategist

A social media strategist helps develop and execute strategies to liven up or maintain a client’s social media. They figure out the campaign’s target demographic, determine the best time to run the campaign, and decide which medium would best suit it. A strategist takes data mined from survey’s, television ratings, webpage visits, and other sources to build the desired customer profile. After that they design and budget an ad campaign that engages targeted customers that interests them and has emotional value. A media strategist must be aware of trends in both the traditional and social media space. A social media strategist should be both creative and analytical to help them properly determine the information needed for the campaign and who they will be targeting. They also need to be strong communicators to convey the ad campaign to the client and creative team.

Social Media Manager

Social media managers are involved in social accounts doing everything from scheduling posts to handling engagement and monitoring reports. They represent a company across all social media channels and are in charge of creating a sole brand voice. A social media manager responds to comments, compiles the ad campaigns and creates content. The first task a social media manager comes up with is to implement a marketing plan. The plans are often short term due to the nature of the ever evolving social media platforms. The best skill a social media manager can bring to the table is the ability to communicate brand characteristics, create quality content, respond to consumers and engaging in the community. These experts provide organizations with the guidance needed to enhance their online presence.

Brand Manager

A brand manager has responsibilities both inside and outside of social media. They work in various digital marketing spaces to help define or refine a brand across every area a user may encounter the client’s business on including website, email campaigns and social media. The overall plan of the brand manager is to develop and direct marketing efforts to increase the value and performance of the brand, service or product they are working with. They also develop a brand’s profit and loss performance, image and positioning compared to the client’s competitors. A good understanding of the client’s audience and customers is a skill every good brand manager should have. They also need strong creative, analytical and organizational skills. Consumer and market insights will help with conducting consumer research. The position requires a collaborative effort with marketing, advertising and media departments. The main goal for a brand manager is to create and enforce a brand audiences love.

The Fast-Paced World of Social Media

As you can see, social media can have a huge impact on your brand. Firms need employees who can recognize that social media platforms are always evolving. Finding an audience for your brand and reaching out to them has never been easier. People want transparent brands they can trust and using engaging stories and interesting content builds that strong connection. A social media marketing company will help their client find what platform works best for them, the strategy they need to take in order to accomplish their goals, when is best to post and create a brand audiences will love.

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