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Smith Publicity, Inc. posted an update 4 months, 3 weeks ago
The “Evergreen” PR Strategy: Keeping a Book Alive After Launch
Launch week is exciting, but a career is built in the months and years that follow. The “Launch Cliff”—where sales drop to zero after the first month—is the enemy. To combat this, book publicists develop “Evergreen” PR strategies. This involves identifying themes in the book that rem…[Read more]
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