@smithpublicitySmith Publicity, Inc.
Smith Publicity, Inc. posted an update 3 weeks, 1 day ago
The “Evergreen” PR Strategy: Keeping a Book Alive After Launch
Launch week is exciting, but a career is built in the months and years that follow. The “Launch Cliff”—where sales drop to zero after the first month—is the enemy. To combat this, book publicists develop “Evergreen” PR strategies. This involves identifying themes in the book that rem…[Read more]
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Smith Publicity, Inc. posted an update 1 month, 3 weeks ago
Leveraging Awards to Build Credibility and Sales
In the competitive landscape of publishing, validation is a powerful currency. While reader reviews provide social proof, literary awards provide institutional prestige. A gold seal on a book cover acts as a shorthand for quality, signalling to potential buyers, librarians, and booksellers that…[Read more]
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Smith Publicity, Inc. became a registered member 1 month, 3 weeks ago