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ONLINEBOOKSTORES

Most of the time it is a hard thing to decide which one is better, online bookstores or our traditional offline bookstores. Before comparing the online and offline stores, I wish to share a quote on books and bookstores which I came across.
“Books choose their readers, not the other way around. I believe that booksellers are the matchmakers”.
– Cecelia Ahern
According to the above quote, it is clear that definitely all books will be specifically bought by few people and the mode of buying them will depend on each and every one.
Firstly let us discuss the online bookstores which have become popular in recent days, most of them will be familiar with them.
Online Bookstore is an online web application where the customer can purchase books online through a web browser by searching books specific books title or its author. Richard Weatherford founded “INTERLOC” which is the first successful online bookseller service in 1997. Following this bookstore, there are many emerging budding online bookstores like *Monkmart* //link//. Before declaring which mode of bookstores is the best, there are many advantages and disadvantages in both modes. Let us discuss some of them in the below contents.

ADVANTAGES AND DISADVANTAGES OF ONLINE AND OFFLINE BOOKSTORES :

ONLINE BOOKSTORE:
ADVANTAGES:
Wide collection of books
Online bookstores can provide a *wide range of books* –//Monkmart// / by directly connecting sellers and buyers from different regions or some sites keep the products bought with them in stock and sell them to people.
Minimize inventory costs
The buyers need not spend money on travel to stores and there is no expense on place, resources for the online stores.
Simply accessible
Easy for anyone to access the online stores and purchase from any place at any time and it is convenient for the customers to use with just basic knowledge on using the internet

Online coupons, Offers
Many online bookstores provide coupons, offers, and seasonal discounts. Many online stores even sell e-books and audiobooks and *Monkmart*//link // sells free e-book and audiobooks for the respective paper edition of a book purchased

Comparing the product is easy
Can *compare many other books*–//link of the previous article // from many different online stores easily as it free to look through

DISADVANTAGES:
Delay in delivery
There are some chances of late delivery of products
Can’t bargain
Customers can’t bargain with the sellers and so the products are sold at a fixed price unless offers are provided
Frauds are possible.

OFFLINE BOOKSTORES:
ADVANTAGES:
•Immediate access to books
Allows consumers to immediately obtain their books.

• Creates interaction customer-seller interaction
Traditional stores create a sense of community

•Can check with the quality
Buyers can check the quality of the products well

DISADVANTAGES:
•Have to spend money on transportation.
•Limited stock
•Requires to spend money and time

Hence there are both merits and demerits in both online stores as well as in offline stores. In recent years it is seen that customers preferring online stores have increased rapidly and it is mainly due to digitalization and people getting exposed to the internet more. Due to the increase in digitalization, the challenging part for online shopping sites is to adopt various digital marketing techniques for marketing and make the people know about their company and products. Since 2020 there many new e-commerce sites and startups have been formed and one such e-commerce platform with exciting features for their customers is *Monkmart* //website//

Visit https://monkmart.in/ –//link//, the e-commerce platform for buying books which has many amazing features.